About the author
Yorgo Petsas
Head of eCommerce Digital Innovation · Barcelona
Multilingual IT and eCommerce professional based in Barcelona, Catalonia, Spain. Head of eCommerce Digital Innovation at EDEL (Electrónica de Elevadores, S.L.), with a long track record across online retail, technical delivery, and cross-functional leadership.
Background
Roughly 15+ years in eCommerce management (B2B and B2C) and web development, with growing depth in programming, data analysis, AI, and cloud technologies. Comfortable bridging product, marketing, and engineering: from operations and SEO to custom stacks, integrations, and delivery with modern tooling.
Technical practice (high level): Python, R, C, SQL, JavaScript, React, Git; cloud exposure across Google, Azure, and Oracle; data and analytics tooling (e.g. Tableau, notebooks, common ML ecosystems); Agile / Scrum.
Broader digital craft: Analytics, technical SEO, paid and lifecycle marketing, and hands-on work across major commerce platforms (Magento / Adobe Commerce, WordPress, Shopify, BigCommerce, and others).
Education: Bachelor’s in Business Administration (New Bulgarian University). Intensive programming training at 42 (project-based, peer learning).
Selected experience
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Head of eCommerce Digital Innovation — EDEL (Electrónica de Elevadores, S.L.) (from Feb 2024): eCommerce operations, online marketing and SEO, Django-based sites and APIs, ERP initiatives, internal software and vendor management (e.g. logistics and marketing integrations), delivery with Git and Scrum.
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Head of eCommerce — Standard Hidráulica (2021–2022): Multi-marketplace strategy, PIM ownership (SalesLayer), integrations and information quality; recognition for digital information quality and AR on the corporate site.
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Product Manager / eCommerce Manager — FORTrate S.L. (2017–2021): Magento multisite B2B/B2C, Amazon and additional channels, multiple brands and storefronts.
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Earlier roles include country e-commerce management (Alensa and related markets), international distribution and brand work (Loaded Boards Bulgaria / Abolini), SEO consulting, and web project delivery — from hands-on support to owning full P&L-style eCommerce outcomes.
Why this book
This project combines years of shipping real systems with a focused study of how AI agents are designed: loops, tools, memory, planning, and production concerns. The goal is practical: help readers understand how agents work and how to build responsibly on their own machines—not theory for its own sake.
Connect
Questions or collaboration: reach out via LinkedIn.